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ASSOCIATION OF INDEPENDENT COMMERCIAL PRODUCERS (AICP)
About The AICP Show & Next Awards
The Next Awards honor marketing in the motion image across six categories: Integrated Campaign, Viral/Web Film, Website/Microsite, Product Integration, Experiential, and Apps.
While the Next Awards recognize outstanding work and the creative forces behind it, they are much more than an Awards competition – it is a platform for thought leadership and analysis, and includes a series of short films highlighting the judges thinking about the winning work and the future direction of advertising.
The AICP Show, The Art & Technique of the American Commercial celebrates the artistry of advertising appearing in moving image media, and those who excel in the craft. All honored work is annually made a part of the archives of the Department of Film at The Museum of Modern Art in New York.
